The fashion industry produces 92 million tons of textile waste annually, with 30% of clothes remaining unsold. That's why Google Cloud is partnering with H&M to reduce textile waste by re-selling unsold stocks.

When H&M stores images of unsold clothes in the cloud server, the cloud AI can automatically combine the current 2025 collection lookbook with previous stock. In other words, this partnership allows H&M to sell unsold stocks without creating multiple photoshoot productions.