Starbucks : Unseen Stars
During the 2024 Paris Olympics, Starbucks will change its iconic logo to represent female Olympians. This campaign aims to raise awareness for women’s sports and increase viewership. Customers will see their favorite female athletes featured in the logo, reminding them of the games and schedules throughout the day.
Cup mockup design
If you scan the QR code so that you can see the player's game right away, there is a player's game schedule underneath.
Print Design
In App Design
The Starbucks icon near the stadium where each player plays will be changed to the player's face.
Merchandising Design
